Aesthetics, Culture & Design Psychology

[No. 004]

Taste

by

Yukktesh Adwani

25 min read

Every Indian brand can use AI now. Not every brand has taste.

[No. 004]

Taste

by

Yukktesh Adwani

25 min read

Every Indian brand can use AI now. Not every brand has taste.

[No. 002]

Culture

by

Yukktesh Adwani

18 min read

Loyalty is dead. Long live fandom.

[No. 002]

Culture

by

Yukktesh Adwani

18 min read

Loyalty is dead. Long live fandom.

[No. 001]

Psychology

by

Yukktesh Adwani

19 min read

People Don't Buy Products. They Buy Emotional Shortcuts.

[No. 001]

Psychology

by

Yukktesh Adwani

19 min read

People Don't Buy Products. They Buy Emotional Shortcuts.

[No. 003]

Contrarian

by

Yukktesh Adwani

21 min read

Storytelling is beautiful. But without proof, it's just noise.

[No. 003]

Contrarian

by

Yukktesh Adwani

21 min read

Storytelling is beautiful. But without proof, it's just noise.

005

Psychology

by

Yukktesh Adwani

21 min read

Why Expensive Feels Safer Even When It Isn't

005

Psychology

by

Yukktesh Adwani

21 min read

Blog

Every Indian brand can use AI now. Not every brand has taste.

Every Indian brand can use AI now. Not every brand has taste.

Loyalty is dead. Long live fandom.

Loyalty is dead. Long live fandom.

People Don't Buy Products. They Buy Emotional Shortcuts.

People Don't Buy Products. They Buy Emotional Shortcuts.

Storytelling is beautiful. But without proof, it's just noise.

Storytelling is beautiful. But without proof, it's just noise.

Why Expensive Feels Safer Even When It Isn't

Why Expensive Feels Safer Even When It Isn't